The product detail page. The often forgotten and neglected piece of sales strategy. What’s more your aircraft descriptions have such a profound impact on your website’s SEO, rankings and even conversions and thus revenue. Many companies receive their data or descriptions from a data feed, or vendor data sheet, which means that you are sharing all description text with everyone else receiving the same data feed. So how can your website and aircraft stand out from the crowd? Why would the search engines choose to rank your sailplane page over the other dozens or even hundreds of sites with the exact same sailplane and description on their site? The reality is, not only does it make it harder for you to rank ahead of your peers, but Google discounts sites with heavily duplicated content. That is where Dealer Assist Now’s team of professional writers comes in, we have been creating product descriptions for companies all over North America.
A glider and other aircraft product description is not simply a bullet list of features, no that is what a feature list is for. A quality custom product description can vary from a playful tone, a very descriptive tone, or a salesy tone, or story based description, this generally depends upon your niche and ideal customer type. The best style for glider and other aircraft product descriptions is subjective, but typically the best glider or other aircraft description is going to describe the glider and usage scenarios of it while also explaining the benefits of purchasing that glider from you. We find that more times than not, it benefits you to NOT replace your technical descriptions, but to just ADD more content to them. Meaning you keep the detailed technical specifications from the manufacturer – same as everyone else – because that is what it is. But in addition to that, you add a custom glider description that talks about the specific glider and scenarios in which you could use the glider. This will make your entire aircraft description page unique in comparison to other people selling the same glider or other aircraft. The compelling description will also keep your visitors engaged longer as well as possibly even emotionally connected, and the longer you keep a visitor on your site, the higher your conversion rates go up. This is an often neglected strategy that pays dividends many, many times in return compared to cost.